West Michigan Woman highlights Eastern Floral, an outstanding family-owned business that enriches its community through flowers, plants, gifts, and more. President of Eastern Floral, Rachael Goei VanderHeide, shares the unique story of her family business, established in 1950, and the supportive relationship the flower shop has with its West Michigan neighborhood, customers, and employees. By serving local families during special occasions, celebrations, and even difficult times, Eastern Floral is a part of many milestones and precious moments.

“Eastern Floral is so much more than just a small business – it’s a tradition.”

Click here to read the full article from West Michigan Woman and learn more about Eastern Floral.