The Prettiest Botanical Baby Names Worldwide

Choosing a name for your new baby is a wonderful opportunity to offer creativity and individuality. From names that represent the wild and untamed beauty of nature to those that embody the subtle elegance of a delicate flower, bestowing a… Read More about The Prettiest Botanical Baby Names Worldwide »

In the News: Surprise your mom with flowers from Eastern Floral this Mother’s Day

Rachael Goei Vander Heide and Megen Kassuba of Eastern Floral visit FOX 17 Morning Mix as Mother’s Day approaches. According to a survey from the National Retail Federation, 74% of participants plan to send flowers to their moms this… Read More about In the News: Surprise your mom with flowers from Eastern Floral this Mother’s Day »

In the News: Amazing Wedding Day Designs by Eastern Floral

Grand Rapids Bride, West Michigan’s leading resource for wedding planning, highlights Eastern Floral as a featured vendor. With over 150 wedding clients annually, Eastern Floral has become a support system for couples and is committed to… Read More about In the News: Amazing Wedding Day Designs by Eastern Floral »

In the News: 2023 Great Lakes Floral & Event Expo

The 2023 Great Lakes Floral & Event Expo, “A Whole New World,” was held in Grand Rapids, MI, from March 3rd – 5th and featured in The Produce News and Perishable News. The 411 attendees… Read More about In the News: 2023 Great Lakes Floral & Event Expo »

A Bouquet as Unique as Mom: Celebrating Her Individuality with Flowers

Mother’s Day is a time to celebrate and honor the incredible moms in our lives who have nurtured us, supported us, and loved us unconditionally. Every mom is unique, and just like flowers, each deserves a blooming celebration to recognize… Read More about A Bouquet as Unique as Mom: Celebrating Her Individuality with Flowers »

In the News: Entrepreneur to receive global awareness award

President and CEO of Easter Floral in Grand Rapids, Bing Goei, received the annual 2022 Hillman-Orr Award from the World Affairs Council of West Michigan (WACWM). Bing Goei is recognized for bringing international awareness to West Michigan by welcoming… Read More about In the News: Entrepreneur to receive global awareness award »

In the News: Small Business Spotlight: Eastern Floral

West Michigan Woman highlights Eastern Floral, an outstanding family-owned business that enriches its community through flowers, plants, gifts, and more. President of Eastern Floral, Rachael Goei VanderHeide, shares the unique story of her family business, established in… Read More about In the News: Small Business Spotlight: Eastern Floral »

In the News: A Celebration of West Michigan Family Businesses

As a family business in West Michigan, Eastern Floral is proud to be a part of the Grand Rapids community and a member of the Family Business Alliance. The alliance is built on supporting the dreams that have blossomed… Read More about In the News: A Celebration of West Michigan Family Businesses »

In the News: Eastern Floral cheers up downtown GR with ‘Petal it Forward’ campaign

As Eastern Floral participates in the 7th annual Petal it Forward initiative, FOX 17 heads to downtown Grand Rapids to get in on the action. Petal it Forward is a national campaign with participants from thousands of florists nationwide,… Read More about In the News: Eastern Floral cheers up downtown GR with ‘Petal it Forward’ campaign »

In the News: Eastern Floral to host holiday open house with live reindeer, variety of gift options

Megen Kassuba of Eastern Floral joins FOX 17 in studio as the flower shop gears up for its 52nd Annual Holiday Open House. This family-friendly event includes reindeer, crafts, giveaways, snacks, floral classes, and much more. As the event… Read More about In the News: Eastern Floral to host holiday open house with live reindeer, variety of gift options »