Is it true that roses cost more in early February than they do the rest of the year? The short answer is yes, but not just for consumers. Many people are led to believe that flower retailers artificially raise prices to stick it to desperate consumers, when if fact, that couldn’t be further from the truth.
Yes, roses cost more this time of year, but they also cost more for the florist, and the wholesaler, all the way down to the grower. The main reason is that the incredible demand for long-stem red roses on a single day puts a tremendous strain on the entire industry, and that affects everyone involved in the complex process of bringing fresh flowers to your door on Valentine’s Day.
In order for growers to meet the annual demand for red roses, they must time the growth of their flowers. This is accomplished by altering the rose plants’ growth cycle to optimize the harvest for February 14. By doing so, the growers must interrupt everyday production for several weeks in order to produce a bumper crop at precisely the right time. Unfortunately, the cost of stopping everyday production comes at a price, and that gets passed on down the line.
Is that the only reason?
That’s one reason for the price increase, but many additional factors come into play before the flowers reach the consumers. For starters, the unusually large harvest of roses can swell up to three times the normal volume that is typical for other times of the year. Since roses are processed manually, this necessitates hiring temporary laborers to help harvest and package the roses. Once the roses are ready to be shipped, importers are not only forced to pay more for the extra needed cargo space, but also for the extra trucks and drivers necessary to handle the extra volume.
Valentine’s Day is one of the busiest days of the years for florists, but our preparation for this holiday begins weeks – if not months – in advance. In order to meet demand, we must hire additional help, work longer hours, and rent additional delivery vans in order to make sure all the orders are delivered on or before the 14th.
Nobody likes to see the annual price spike for roses, but unfortunately, it’s an unavoidable result of supply and demand. With an increasingly crowded marketplace dominated by online-only flower shippers, the profit margins for local florists are razor thin compared to many other times of the year.
So, what’s the good news?
The good news is that we work very hard at Eastern Floral to keep costs low and prices competitive while never sacrificing quality or service for our customers. We understand the importance of this holiday to our customers and their loved ones and always do our best to exceed their expectations.
Whether it’s a dozen red roses or something else you had in mind for your sweetheart, we’re here to help you find the perfect gift. Remember, the earlier you order, the better! Do yourself a favor by not waiting until the last minute when items are picked over and delivery times are full. Make this Valentine’s Day one they’ll never forget, with the help of your friends at Eastern Floral.