Valentine’s Day can mean many things to many people. While some lean into the romance of the holiday with their partners, others may be purchasing gifts and surprises for their parents, children, or friends for Galentine’s Day. This February holiday has evolved from a celebration of pure romance to one of love and appreciation for everyone in our lives. EightWest visited Eastern Floral, the premier florist in Grand Rapids, to see what they have in store this Valentine’s Day and get the inside scoop on gift ideas for all our loved ones.

Whether a romantic Valentine’s Day with your sweetheart or a fun Galentine’s Day with friends, brighten up your loved one’s winter day with fresh flowers, green plants, or personalized gifts. Flowers are a beautiful way to express our love. Especially in Michigan, colorful blooms and greenery are a way to liven up our world and say what words sometimes can’t. Thoughtful, surprising, and wonderful, there is nothing like giving or receiving flowers for Valentine’s Day.

When most people think of Valentine’s Day flowers, they immediately picture red roses. While a classic bouquet of red roses will always be a timeless gesture, Eastern Floral also has some trending designs that reimagine the traditional red rose arrangement. Heart-shaped designs with glitter and mixed bouquets in various colorways are not only great for your sweetheart but also for your Galentine or other loved ones in your life.

Eastern Floral also makes it fun and easy to shop for Valentine’s Day, whether you’re visiting one of the flower shop’s two locations in person or ordering online for delivery.  For the best selection of Valentine’s Day flowers, ordering early and scheduling delivery is the key.

Teddy bears, chocolates, candy, balloons, wines, Jellycats, candles, slippers, floral and plant subscriptions, design classes, and more are all in store at Eastern Floral. The flower shop also has a partnership with JW Marriott, pairing a luxurious overnight stay with a beautiful dozen red roses for a great romantic staycation.

When you buy local, you buy top-of-the-line quality. Eastern Floral is proud to be a family-owned business for generations, taking the utmost care and concern that goes into every design. Whatever customers see online is what shows up at their doorstep — fresh, high-quality blooms that last quite a long time.

While the flower shop encourages ordering Valentine’s Day arrangements and gifts early, either for pickup or delivery, Eastern Floral accepts orders at any time leading up to and even on Valentine’s Day.

Watch the full clip below to learn more.