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Eastern Floral has been a significant part of the Grand Rapids community for over 60 years. In 1950, founder Frank DeVos saw an ad in Grand Rapids Press "Business opportunity-floral shop for sale." This was kept for two and a half weeks and then thrown away. "The Flower business just wasn't for me," said DeVos. "At 10:30 that night the ad was taken out of the wastebasket and I called the realtor." The one-year old Eastern Floral, located at Eastern Ave. and Franklin St., was purchased.


DeVos moved the business to 28th street and Broadmoor in 1968. This move lead to a rapid and steady growth. In 1998, DeVos sold Eastern Floral to a national company headquartered in Fort Lauderdale, and in 2001, the business was acquired by Bing Goei in a bankruptcy sale. Now overseeing Eastern Floral's seven locations in Grand Rapids, Grand Haven, Holland, and Spring Lake, Bing and his children are committed to offering only the finest floral designs, plants, and gift items backed by service that is friendly and prompt. Every one of their associates is dedicated to making a customers visit with the shop a rewarding experience.


Eastern Floral has grown to be recognized as an industry leader and has been awarded as a top 50 florist in the USA. This award is one of the most prestigious in the industry with over 36,000 florists competing for the honor. Locally, Eastern Floral has been awarded "Best Florist" by Grand Rapids Magazine Reader's Choice Awards & On The Town Magazine for the last four years, and "Best Florist" 2008, 2009, 2011, and 2012 by the Grand Haven Tribune "People's Choice" awards. This is a reflection of the personalized and special attention that we give to every customer.

We believe in exceeding customer expectations. We custom select flower shops in cities across the country with the highest qualification and capabilities to satisfy the most discriminating customer. Most florists we affiliate with have been personally selected to serve on our "Preferred Florist" list that we refer to when sending orders that are not in our delivery area. You can rest assured when you place an order with Eastern Floral, our satisfaction guarantee is always included.


Once you place your first order with Eastern Floral, we maintain any special information and all addresses of your recipients for your future use. Next time, all you need to do is make a selection and give us a name! Easy as that!

Simply let us know your list of special occasions you wish to be reminded of and we won't let you forget them. Our staff will be happy to notify you of special dates or occasions by email, or phone. Call today and give us your list, or register online and set one up today! We won't let you forget anyone!

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Eastern Floral is your local florist in Grand Rapids, Holland, Grand Haven and throughout West Michigan

Online Flower Ordering at its best!

Ordering flowers online has never been easier! Select from our wide variety of seasonal flowers, bouquets, green plants, dish gardens, blooming plants, blooming garden baskets, edible delicacies, and gourmet baskets.

Voted Best Local Florist

Eastern Floral is a local florist offering floral delivery in Grand Rapids MI, as well as Holland, Grand Haven, Spring Lake and surrounding areas in West Michigan.

Send Flowers, Plants & Gifts for Any Occasion!

We offer the perfect selections for any occasion, including birthday flowers, anniversary flowers, get well soon flowers, new baby flowers, sympathy and funeral flowers, and much more. And, of course, don't ever underestimate the power of a "just because" arrangement or gift. Those are the best kind! We also offer seasonal and specialty selections for New Year's flowers, Valentine's Day flowers, St. Patrick's Day flowers, Easter Flowers, Mother's Day flowers, Father's Day flowers, 4th of July flowers, Halloween flowers, Thanksgiving flowers, Hanukkah and Christmas flowers!  We, of course, help you express your sympathy through funeral flowers and deliver flowers to all area funeral homes include Zaagman Memorial Chapel, Reyers North Valley Chapel, Stroo Funeral Home, Heritage Life Story Funeral Homes, Arsulowicz Brothers Mortuaries, Cook Funeral Homes, Clock Funeral Homes, Dykstra Funeral Homes, Gillespie Funeral Home, Hessel-Cheslek Funeral Home,  Klaasen Funeral Home, Lakeshore Memorial Chapel, Matthysse-Kuiper-DeGraaf Funeral Homes, Metcalf & Jonkhoff Funeral Home, O'Brien-Eggebeen-Gerst Funeral Home, Pederson Funeral Home, Ronan-Vanderpool-Stegenga Funeral Home, Roth Gerst Funeral Home, Stegenga Funeral Chapel, VanZantwick-Bartels-Kammeraad  Funeral Homes, VanderLaan Funeral Home, and Yntema Funeral Home.

Send Flowers Across the United States and Around the World

Eastern Floral also offers floral delivery across the US and Canada, and even worldwide, with our relationships with Teleflora and FTD.

It’s no wonder Eastern Floral has been considered West Michigan's premiere flower shop for over 60 years!

With a strong, established reputation in Grand Rapids, Holland, Grand Haven, Spring Lake and surrounding areas, it's no wonder Eastern Floral is also the area's top Wedding and Special Event florist. Planning events all budgets is easily and professionally handled by your personal Special Event Consultant, who is available to you 24/7. Contact us today to schedule an appointment, or browse our Wedding Gallery to see some of our past designs!

With some of the industry’s most talented floral designers, a top notch customer service team, and professional delivery drivers always available to hand-deliver your flower arrangements, we find it easy to stand by our 100% customer satisfaction guarantee in an ongoing effort to “Exceed Your Expectations."

Eastern Floral provides personal delivery to the following zip codes: 49503, 49504, 49505, 49506, 49507, 49508, 49509, 49512, 49519, 49525, 49534, 49544, 49546, 49548, 49555, 49423, 49424, 49417, 49301, 49355, 49356, 49357, 49302, 49306, 49409, 49315, 49316, 49319, 49321, 49415, 49418, 49426, 49428, 49331, 49448, 49341, 49351, 49345, 49456, 49460, 49464

LOCATIONS Butterworth @ The Goei Center: 818 Butterworth St SW Grand Rapids, MI 49504 616-949-2200 Broadmoor Store: 2836 Broadmoor Ave SE Grand Rapids, MI 49512 616-466-5868 Holland Store: 11595 East Lakewood Blvd Holland, MI 49424 616-399-5060 Grand Haven Store: 556 N Beacon Blvd Grand Haven, MI 49417 616-842-4340

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